Organizational Communications Audits
Consistent, clear, and integrated communication is key to establishing
your organization’s value and reputation. Shaping your message will
define your brand identity, positioning your company to reach its
target audience and achieve desired results. Participating in a
communication audit will help you identify where you are hitting the
mark and where your message can be strengthened. You’ll come to the end
of the process with a blueprint for implementing change that will
positively impact the bottom line.
Elements of a customized communication audit include:
- Interviews with company employees at all levels of experience and responsibility
- Review of communication strategies and brand management
- Audit of communication vehicles including electronic, print, web and social networks
- Review of how well your company understands the current and new rules of marketing and pr
- Written recommendations for staff based on the audit findings
