Why OrangeLine?
Why ‘OrangeLine’?While it’s true that we invented the word 'orangeline', it has creative genesis. Your curiosity deserves explanation.
To align your communication strategy at all organizational levels, through a clear and focused plan, is our primary objective. Architects provide blueprints, and printers have some version of a blueline. These enable everyone working on different parts of a project to understand what must be done to achieve the end result. That’s the idea we want to capture, the product we want to deliver.
Orange is a brilliant color for the process we will initiate and seek to foster throughout your company. Writers on the meaning of color have described orange as follows:
Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity.
Orange is mentally stimulating as well as sociable. Use it to get people thinking or to get them talking.
These are the attributes and responses we want to engender in your employees.
So, get your crayons out and let’s begin coloring. We might even get a little crazy and venture outside the line. In the end, you’ll discover that you’ve created an engaging, persuasive drawing that captures the unique essence of your company and product.
